WORK
Bruster's Real Ice Cream:
Website, Extranet,
Loyalty Program
This site combines not only fun and cutting edge design,
but also some very useful backend web applications that
help Bruster's sell more ice cream and launch more franchises.
Important Features:
• An extranet built to allow franchisees access
to ad, point-of-sale, and other in-store materials.
A corporate communications module was also added to
facilitate better correspondence between the stores
and headquarters.
• An email based customer loyalty program was
constructed to increase repeat sales and average purchase
amount. This program has been expanded to not only allow
franchisees to build and send emails to their local
customers, but also build their own local websites with
current events and promotions. |
