NEWS

TargetingMobile.com: A Blog About Mobile Marketing

September 14, 2009 - On the heels of launching JA.TXT, a text message marketing platform, JA Interactive will begin publishing TargetingMobile.com, a blog about current trends in mobile marketing.

“We hope this will be a useful resource for organizations looking to integrate mobile into their marketing efforts.  We will be talking about not only our experiences but the work of other firms and brands across the US as well,” said Justin Mastrangelo, President of JA Interactive.

Mastrangelo added the content will feature technologies such as mobile websites and search, m-commerce, advertising, wireless apps, and text messaging.  He acknowledged the many different technologies in the mobile arena now and this blog will help educate readers about the advantages and disadvantages of each.

“Companies have a lot of unanswered questions about mobile marketing and we feel this is keeping some of them from embracing this new channel.  The more reliable and technically accurate information we can give them the better, not only our firm but the industry as a whole.”