NEWS

JA Interactive Launches JA.TXT, a Text Message Marketing System

July 13, 2009 - JA Interactive, a web development and marketing company based in Pittsburgh, PA, has launched a new text messaging service called JA.TXT.  This product will allow current and new clients to take advantage of mobile marketing to promote their products and services.

Justin Mastrangelo, President of JA Interactive, said, “It’s pretty clear now that mobile phones are going to become a bigger and bigger part of marketing for businesses of all sizes.  We strongly feel that starting a text messaging campaign now is the best way to take advantage of mobile marketing and prepare for the future.”

JA.TXT allows clients to setup and manage SMS campaigns through an ordinary web browser.  Users are able to setup scheduled text messages to people who have opted-into the system and monitor traffic.

“We’ve been involved with text message marketing for several years now.  Our previous system was effective for some of our clients but it was limited in the number of messages it could send out at once.  This new platform is connected with a very reliable and powerful SMS gateway used by large companies such as TGI Friday’s and Bally’s.  It will allow our clients to send the maximum amount of messages per second allowed by US wireless carriers,” said Mastrangelo.

While he acknowledged there are a few other companies providing this technology around the country he feels not only is JA Interactive’s product price competitive but their past experience with mobile marketing will help clients be successful.  “It is crucial to setup an effective campaign for gathering mobile numbers, and it’s also very important to pick and choose the messages going out.  The read rate for text messaging is around 95%, much higher than any other communication medium right now including email, but if the messages you’re sending aren’t relevant you will lose your audience quickly.  We’ve learned a few tricks from our previous campaigns.”

JA.TXT is currently in-use by the Pittsburgh chapter of the American Marketing Association and at a recent event 30% of the attendees joined the texting list.  Since many people make their decision to attend these events that day, the chapter will use this new technology to send day-of reminders and special offers via text message.

More information about JA Interactive and JA.TXT can be found at www.jainteractive.com or by calling 1.888.932.0999.